Pinterest provides an official embed: open the board, use the board menu to choose Embed, pick a size, and paste the generated HTML into your page. It takes about two minutes and requires no account connection or API key. What the instructions don't mention is that the embed loads a third-party script, which affects your page speed and, in most jurisdictions, brings the embed inside your cookie-consent obligations. Both are manageable. Neither is usually mentioned.
Open the board you want to embed on pinterest.com.
Open the board's menu (the three dots).
Choose Embed.
Pick a size or layout.
Copy the HTML.
Paste it into your page where you want the board to appear.
The embed pulls in Pinterest's widget script, which renders the board and keeps it current as you add pins. You don't need to update anything when the board changes.
If your site builder strips scripts from normal content blocks, use a dedicated HTML or embed block. WordPress users should paste into a Custom HTML block, not the paragraph editor.
Boards are the common case. A single pin embed is often the better choice inside an article, because it's lighter and doesn't compete visually with your own content.
The part nobody mentions
It costs you page speed
An embed is a third-party script plus images from Pinterest's servers. That means extra DNS lookups, extra requests, and content that arrives after your own page has rendered.
On a fast page this is a minor cost. On a page already carrying several embeds, it's the difference between passing and failing Core Web Vitals, and layout shift as the widget renders is a common side effect.
Mitigations worth taking:
Put the embed below the fold, never above it.
Reserve space for it in CSS so the widget doesn't shove your content down when it loads.
One embed per page. Two boards on one page is rarely worth it.
Consider lazy-loading it, or replacing it with a static screenshot linked to the board.
A third-party embed can set cookies and transmits your visitor's IP address to Pinterest. Under GDPR and similar regimes, that generally makes it a non-essential third party requiring consent before it loads.
Practically: if you run a consent banner, the Pinterest embed should sit behind the same gate as your other marketing embeds, not load unconditionally. Many consent platforms support blocking specific embeds until consent is given, and several offer a click-to-load placeholder.
This is not legal advice, and obligations vary. If you already handle YouTube or Instagram embeds correctly, treat this the same way.
Worth asking whether you want the embed at all, because it's often the weaker option.
You want visitors to go to Pinterest. An embed keeps them on your page looking at Pinterest content, which is a strange goal. A simple "Follow us on Pinterest" link does that job with no script.
You want your page to look active. A static gallery of your own images, hosted by you, loads faster, doesn't need consent, and doesn't send traffic away.
You want SEO value. Embedded pins are rendered by a script and don't meaningfully contribute content to your page for search purposes. If the goal is more indexable content, write it.
The genuinely good use case is a portfolio, mood board, or curated collection where the Pinterest board is the content and it changes often enough that maintaining a copy would be tedious.
Nothing appears. Your site builder probably stripped the script. Use an HTML/embed block, or check whether your security plugin blocks third-party scripts.
It shows an empty box. The board may be secret. Only public boards embed.
It's the wrong size. Regenerate the embed at a different size rather than forcing dimensions with CSS, which tends to break the internal layout.
It blocks on a consent banner. Working as intended, if you configured it that way. Add a click-to-load placeholder so the space isn't just empty.
It stopped working. Widget scripts change. If an embed added years ago has gone blank, regenerate it.
Two minutes to add, and worth pausing before you do. If the board genuinely is the content and it changes often, embed it below the fold, reserve its space, and gate it behind consent.
If you just want to show you're on Pinterest, a link does that for free and doesn't cost you a tenth of a second of load time.
